The stereotype rub-off effect – Organizational stereotypes modulate behavioural expectations, expectancy violation and punishment after transgressions

Transgressions committed by employees of non-profit (vs. for-profit) organizations seem to be judged more harshly the public. This research studies underlying process this relationship. We show that organizational stereotypes morality and warmth “rub-off” from individuals affiliated with them (Study 1, N = 297). predict expected communal sharing market pricing behaviour. 2, 300). Next, we identify downstream effects stereotype rub-off effect in case transgressions. expectations elicit greater perceived expectancy violation consequently higher punishment when commit transgressions 3, 402). In sum, as a result high subsequent sharing, prompt increased observers, leading harsher punishment. Our findings have important implications for public relations management organizations.